DEPOWERBALL

“I am impossibly jacked to become the public face of the best sport in the universe,” exclaimed the incoming Chairman of Competitive Balance in between pushups. “DepowerBall is THE greatest dragon-feeding sport known to humankind! And dog-kind, and alligator-kind! ALL THE KINDS!”

This is from the press release I wrote for DepowerBall, a truly insane old-school battle royale indie game. I worked with the CONTINUE agency to craft this message, in anticipation of the game being featured on Steam as part of their Friendship Games Week Sale (this, despite the DepowerBall League’s well-known “Make No Friends, Take No Prisoners” policy).

The client wanted in-universe promotional material from the futuristic DepowerBall League’s hyper macho and competitive Chairman character (think Vince McMahon in space). This was accompanied by a series of wrestling-syle promo callouts for social media, from the cartoony-but-laser-packing DepowerBall champions.

You don’t always get to go nuts on promo copy, so when you do, you really go to town.