I’m an award winning copywriter and screenwriter working in advertising, television, video games, theatre, and one time on a cruise ship doing improv. All that from my home base, here in Toronto.

I’m all about executing projects from start to finish, and using data-driven metrics to help shape the creative. I’m not above any part of any brief, and I love diving into new challenges. Whether it’s big bold ideas, or getting social media copy out on a deadline - I understand the assignment.

I’ve always been fortunate to collaborate with incredible talents, from lunatic animation writers to an iconic Canadian astronaut. I love sharing pitches and then championing the best ideas of others. I think it’s a Maritimer thing. 

I have a keen interest in the advertising industry, particularly as it relates to our increasingly attention-driven economy. Everyone is telling a story, so the only way to get eyeballs on a brand or product is to tell THE very best story possible, with creativity and integrity. And jokes. I find those help.

Throughout my career I’ve been lucky to write pretty much every kind of thing imaginable, from killer press releases to Canadian satire to teen drama to a hugely successful live parody of 50 Shades of Grey that got picketed by the Westboro Baptist Church. I’ve learned something new from every opportunity, and I bring that entire breadth of creative experience into every new job I tackle. 

I’ve talked about myself a lot here, which feels weird for an East Coaster. Please drop a line and tell me all about you, and what you’d like to work on. 

Ian MacIntyre
ian@ianmacintyre.com